Liver Cancer
medical animation

modern & stylish animation production for a pharma company
pioneering in interventional medicine.

Description
This excerpt from the 3D animation created for BTG's interventional oncology drug called DC Bead®, explains how chemoembolization (also called transartertial chemoembolization or TACE) is used in the treatment of Primary liver cancer / hepatocellular carcinoma (HCC) with the use of drug-eluting beads.

Our brief was to develop a modern and stylish vision of Biocompatibles' DC bead product animation. We achieved this through effective storytelling, showcased the mechanism-of-action (MoA) of DC Bead® - how the drug is administered to patients via a minimally invasive procedure, and how it effectively embolizes the tumor in the liver. The use of motion graphics aid in highlighting the clinical findings and evidence-based research data from scientific experts, and compliments the messaging of the MoA.

  • Client

    BTG Plc / Biocompatibles

  • Brand

    DC Bead®

  • Deliverables

    3D animations
    web + online images

Many thanks for all your work on this video. We are very happy with how it has come out!

BTG Plc | Biocompatibles | London, UK


Liver Cancer Interventional Oncology

What is Liver Cancer

1Liver cancer is the growth and spread of unhealthy cells in the liver.

2The two types of cancerous tumors that can occur in the liver are: Primary liver cancer - a cancer that originates in the liver and Secondary liver cancer, which is cancer that has spread (metastasized) to the liver from other organs, such as the colon or pancreas.

references: 1liverfoundation.org, 2hopkinsmedicine.org

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