In science, there is far more than just telling a story. There is a great challenge to communicate complex mechanisms of the human body. As the human body itself and everything around it mutates and evolves constantly, the need to use an effective communication strategy is imperative.
This is where 3D animation is most advantageous. From the most evident to the not-seen-by-the-naked-eye, 3D opens up a wider scale and variety of the human body. It depicts an accurate visualisation by exploring the depths and intricacies of the science that cannot be created or replicated from a 2D illustration, sketch, photography or even live-action.
For effectively creating and telling a story for mechanism of action, cohesive attributes of a well-written script, a well-covered outline, a good source of scientific references, and well designed feature-film quality animation are required.
3D medical animation is used and has become a popular medium for healthcare communications and it can be seen through broadcasts, websites & microsites, media at investor presentations, public video information and continuous medical & scientific research.
With the latest 3D technology at the forefront of marketing media, healthcare communication strategists use 3D medical animation to make a striking and lasting impact to their audience.
Effective marketing today should not only provide product information but must also tap into those emotional qualities that drive customer's decision-making.
Whether in the pharma, biotech or medical device industry, each has capitalised the benefits of 3D animation through the creation of high-end visuals and dynamic content. 3D medical animation truly focuses and emphasizes product and service benefits by delivering an educational, entertaining and engaging experience.
3D medical animation has proved invaluable when illustrating a process that cannot be replicated through live action or any traditional forms of media. Most of the drug, medical and scientific research in its infancy stage has limited availability of references and visual resources; this therefore provides a challenge to send accurate messaging.
This is where 3D medical animation stands out. Not only does it convey existing science but can also capture an idea at the development stage, resulting in the fruition of an actual drug or scientific discovery. The meeting of minds between scientists and 3D medical artists produces accurate and beautiful visual story-telling; grabbing the viewers attention and capturing their imagination.
Every year, there are many healthcare products and services that are being introduced, but to become a “brand” an effective marketing strategy is needed to build long-term customer relationships and loyalty. With 3D medical animation, as well as conventional broadcast media, it offers long-term visibility by complimenting mobile & social media through the use of interactive content.
Today is the right time to embrace medical animation as a healthcare communication marketing tool. Recent market research found how huge the impact of a medical animation video can be. Proving that the number of videos and viewers have increased drastically per year, Tech Crunch reported that comScore's 2012 U.S. Digital Future in Focus report found that in just one month (December 2011), Americans watched 43.5 billion online videos, and that in all of 2011, more than 105 million Americans reported watching online videos every day.
The digital age has certainly evolved in the last 15 years or so. The new generation is now empowered and driven by the latest technology. Healthcare has been constantly adopting new ways to maximise modern technology’s full advantage in reaching a wider audience. Today, that wider audience can be reached as easily as a touch of a button through instant sharing via social media.
With the introduction of social media platforms, mobile apps and the recent rise of video marketing (platforms such as YouTube, Vimeo, VINE, instavideo, etc.), 3D medical animation is well-positioned within the changing environment of media technology, and It evolves together with the latest designs, gadgets, software and interfaces.
The uses of 3D medical animation is not limited to traditional broadcast media alone. With the introduction of mobile applications and other interactive media (such as gaming, e-learning, etc.), it offers a variety of functions for healthcare professionals who wish to communicate and extend their messaging further.