This 3D animation is part of a latest cancer vaccine research and was produced in multiple language formats. We achieved a cinematic and engaging video, and depicted an accurate visualisation of the mechanism of action (MoA) of the latest drug. Further to the animation, we also delivered a selection of imagery and a medical diagram for publication and presentation purposes.
This video explores breast cancer and how it can travel through the circulatory system to other parts of the body such as brain, skin, lung, liver, and bone. We began by exploring the body of a breast cancer patient and explaining how these cancer cells can migrate rapidly, before focusing on the introduction of the drug; its benefits and advantages in cancer treatment.
The cancer society describes breast cancer as a malignant tumor that starts in the cells of the breast. A malignant tumor is a group of cancer cells that can grow into (invade) surrounding tissues or spread (metastasize) to distant areas of the body. Breast cancer is the top cancer in women both in the developed and the developing world. The incidence of breast cancer is increasing in the developing world due to increase life expectancy, increase urbanization and adoption of western lifestyles.